Designing and shipping products since 2011.

From whiteboard to production.

I'm Alex Sofronea, a product designer and engineer. From insurance and vehicle financing to travel, retail and security, I have designed and built products across more than a dozen industries. Chances are I already know the questions your industry asks. If I don't, I'd like to hear them.

• Product design that ships
• Prototypes users can try
• Design systems you extend
• Accessibility by default
• Front-end engineering
• Apps for iOS and Android
• Sites your team can edit
• Guardrails for AI agents
• Agent plugins and skills
• Positioning and research
• Workshops that decide
• Scope your team can build